Zero Tarantelle.

The context

For ten years Jumal Rovellini has been coaching people out of addiction, gambling and prison: a 66-day programme on mind, body and habits, with 250 people followed so far. Real work, which needed a site to match — and a language that would not sound like yet another motivational speech. The people landing on that page have heard too many already.

What we did

A site coded from scratch, no templates: pages for the method, for families, for the professionals who collaborate, for the stories of those who made it. The tone was written together with Jumal, word by word, so the voice would be his. One action in evidence — the free 15–30 minute call — and a self-assessment test for those not yet ready to pick up the phone. Analytics with no profiling, behind a consent notice that says exactly what it does.

Why it matters

Because in this field the website is the first contact with someone deciding whether to trust you. Every superfluous sentence, every inflated promise, every “gym-style” graphic pushes them away. The result is a page that tells the truth — including the programme’s limits, spelled out — and convinces for that very reason.