Before the project, the person.
Drop Promotion is Alessio Cerizzi's studio in Lissone, just north of Milan: web, graphic design and multimedia, with a way of working that always starts with a coffee and some real listening.
The philosophy: the relationship.
We take the time to get to know you. A coffee, a proper conversation, understanding what you actually need — because no two clients are alike, and no project deserves an off-the-shelf template.
We look at your competitors, we build to measure, and we treat your budget with the same care we would want for our own. It is a way of working that does not scale infinitely, and that is fine: it is exactly why it works.
The team: Jenny Carbone, content and communication.
A master's degree in Communication and Digital Marketing, two further postgraduate programmes, and years of work on content for small and medium businesses: copywriting, social, SEO and strategy. At Drop Promotion she is the reference point for the written word — copy, editorial plans, training.
Listening
We work out the need, the goals and the context. Without rushing: this is the part that decides everything else.
Analysis
Competitors, market, budget. The project is built on data and reality, not on hunches.
Team
We pick the right specialists for that particular job. Never the compromise of one person doing everything.
Production
One single point of contact who coordinates it all, from the idea to delivery.
Support
We do not disappear after go-live. The project keeps living, and we stay with it.
Not to work less. To work better.
At Drop Promotion, artificial intelligence is not a shortcut to cut costs: it is a premium tool that raises the quality of the result — when it is handled by people with the skills to govern it.
Paying for a subscription is not enough. You need to know what to ask it, what to throw away, and how to fit it into the workflow. That is where the difference shows between improvising and using it as a professional.
Rooted in Lissone and Brianza, working with clients across the US and Europe. Closeness, for us, is not geography: it is a way of working.
Let's have a coffee→