Digital compliance · Accessibility, environmental claims, AI, performance

Is your website compliant?

Four digital obligations now apply to anyone selling online: two are already in force, two arrive by the end of the year. Here is what they mean for you — in plain words, with no acronyms to memorise.

Why deal with it now

Orders you are already losing.

A checkout that cannot be completed with a keyboard or a screen reader is a customer paying somewhere else. Accessibility is not paperwork: it is revenue you never see going missing, because the people who give up never write to you.

Tenders and supply chains ask for it.

Compliance is working its way into supplier requirements: more and more often it is the large customer asking the small supplier for it. Getting there first is a commercial advantage, not a cost.

Anyone can report you with a form.

Since 11 March 2026 Italy's AgID has run a public reporting platform: a user, an association — or a competitor — can report an inaccessible website by filling in a form.

The dates, the real ones
28 Jun 2025
Accessibility mandatory for B2C e-commerce (European Accessibility Act, Italian Legislative Decree 82/2022)
In force
2 Aug 2026
AI transparency: declare chatbots, mark synthetic content (Article 50, AI Act)
In force
27 Sep 2026
Environmental claims: obligations under Italian Legislative Decree 30/2026 — with no grace period for stock already produced
Coming
2 Dec 2026
Marking of AI content extends to systems already on the market
Coming

Are you in scope? Two questions.

The exemption from the accessibility obligation applies only to micro-enterprises: fewer than 10 people employed and no more than €2 million in turnover or balance sheet total. Crossing just one of the two thresholds is enough to be in scope.

How many people does your company employ?

Annual turnover or balance sheet total?

You fall under the accessibility obligation. You cross at least one of the two thresholds: the exemption does not apply. A couple of examples to orient yourself: 12 employees and €1.5 million → in scope. 8 employees and €3 million → in scope. The first step is knowing where you stand: the scan is free and you are the only one who sees the result.
Scan your website
You are exempt from the accessibility obligation (example: 9 people and €1.8 million → exempt). But two things still apply to you as well: the rules on environmental claims and on AI transparency have no size thresholds. And an inaccessible checkout loses orders even when it is perfectly legal. The scan is free: it is worth knowing where you stand.
Scan anyway — it's free

An indicative self-assessment based on the statutory thresholds: it is not legal advice. Headcount and turnover are counted following the criteria of the micro-enterprise rules.

What we check

Four axes, one single check-up.

1

Accessibility

Can your store be used with a keyboard, with a screen reader, with the eyesight of someone past fifty?

We verify that your site and store meet the WCAG 2.1 AA requirements: journeys, forms, contrast, text alternatives.

95% of Italian websites show at least one violation under automated testing alone.
2

Environmental claims

"Eco", "green", "sustainable": can you prove it?

We review the environmental statements on your site, catalogues, packaging and social profiles. The legal merits are handled together with a law firm.

From 27 September 2026 unproven generic claims become unfair commercial practices.
3

AI transparency and privacy

Does your chatbot say it is a chatbot?

We check for missing AI disclosures, marking of generated content, cookies and tracking.

The disclosure obligation has been in force since 2 August 2026 (Article 50, AI Act).
4

AI visibility and performance

When an AI assistant recommends a supplier, are you there?

Presence in assistant answers, structured data, speed and the drop-off points along the purchase journey.

The only axis with no legal obligations — and the one you see first in revenue.
How the process works
01

Free scanner

An automated mini-report by email. It tells you whether you have a problem, not whether you are fine: automated tests cover roughly 30% of the criteria.

02

Digital Check-up

The full human analysis across the four axes: a 20–30 page report, a remediation plan, a call. €1,200 + VAT — deducted in full from the quote if you hand us the remediation work within 60 days.

03

Remediation work

We fix what the report found, in order of priority, with a quote built on the evidence.

04

Monitoring

Rules change and so do websites: a periodic check keeps everything in order over time.

The precedent that matters

Court of Caen, 4 June 2026.

Carrefour France was found liable for the inaccessibility of its website and app: €500 for every day of delay beyond six months, plus €10,000 in damages to the claimant associations.

You do not need to imagine scenarios: it has already happened, in Europe, to a retailer you know.

And the fines?

The law provides for them: from €5,000 to €40,000 for breaching the accessibility requirements, with measures that go as far as taking the service offline. Environmental claims are enforced by the Italian competition authority AGCM: from €5,000 up to €10 million, and there the precedents already exist (GLS Italia, €8 million, January 2025).

But we will tell you this too: in Italy, on accessibility, no penalty appears to have been issued yet. We write it because it is true — and because the reason to move now is not the fine: it is the orders you lose, the tenders that ask for requirements, and reports that anyone can file.

Frequently asked questions.

We are a micro-enterprise: can we ignore all of this?
No. The micro-enterprise exemption applies only to the accessibility obligation. The rules on environmental claims and on AI transparency apply to everyone, with no size thresholds.
Is installing an accessibility widget enough?
No. The AgID guidelines of March 2026 prohibit tracking a user's assistive technology, including through third-party systems — which is exactly what overlays do. In the United States the FTC fined accessiBe $1 million for claiming that its product made websites compliant.
Our store runs on WooCommerce: are we worse off?
On average yes: according to the WebAIM Million 2026, WooCommerce homepages show an average of 75.6 WCAG errors against a global average of 56.1. That is not a sentence: it is a known starting point — and we work with WooCommerce every day.
Who can report my website?
Anyone. Since 11 March 2026 AgID has run a public reporting platform: filling in a form is all it takes. Users, associations and competitors included.
Is it true that the "high-risk" AI obligations kicked in in August 2026?
No: those deadlines were postponed to December 2027 and August 2028 by the Digital Omnibus. What entered into force in August 2026 is only Article 50, the one on transparency: declaring chatbots and marking synthetic content. There is a lot of wrong information about this on quite a few websites — always check the dates.

The first step is free and takes two minutes. You are the only one who sees the result.

Scan your website