DiDi / Emiliano Malagoli.

The context
Some projects are measured in revenue, and some are measured in lives touched. Emiliano Malagoli’s belongs to the second kind: an initiative with real social impact and an audience that follows it with an intensity commercial brands can only envy.
What we do
The project’s web portal: the reference point where newcomers find the story, followers find the updates, and anyone who wants to take part finds the way in. When a project is followed this closely, the site is not a brochure: it is the place that has to carry that attention and deserve it.
Why it matters
Because working for a social project with a large following carries a different kind of responsibility: every word weighs something, and every glitch lets down someone who believes in it. It is the kind of client that raises your standard — and that standard then travels with you into every other project.
"The client's own words go here — a real quote, gathered for the purpose."
Who is behind this: Drop Promotion is the web, graphic and multimedia studio in Lissone, just north of Milan, that pairs advanced tools with a real relationship with the people it works for.

