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Notes · 9 September 2026

How much does a website cost in 2026 (and why almost nobody tells you)

The short answer: from a few hundred euro to several tens of thousands — and the strange part is not the range, it is that almost nobody in the industry explains it. Let’s try.

Why nobody publishes prices

Search “how much does a website cost” in your area: you will find people promising sites for €300 and agencies that will not write a single figure. In between, nothing. The reason is simple: publishing a price means committing to it, and many prefer to decide the quote after working out how much you can spend. We chose the opposite route — our bands are published — because a client who arrives informed is a client we work better with.

What really moves the quote

Four things, in order of weight:

  • Scope and features. Five presentation pages and an e-commerce site with 400 products, payments and shipping are not the same trade.
  • The content. Who writes the copy? Who takes the photos? If you supply them the quote goes down; if we produce them it goes up, but the site speaks your language instead of the language of clichés.
  • The integrations. Bookings, management systems, price lists that update themselves: every connection to another system is real work.
  • What comes after. A site left to itself ages badly: updates, security, backups. An honest maintenance fee costs little; discovering there wasn’t one costs a lot.

The warning signs

An offer that is too good almost always hides one of these clauses: the site is not yours (you are renting it for life), the headline price excludes everything you actually need, or the “professional website” is a template used identically by a hundred other businesses. One question exposes all of it: “if I stop paying you tomorrow, do I keep the site?”

How we do it

Published bands, a fixed written quote before we start, and a simple principle: we also tell you when you don’t need something. The current figures are on the What it costs page — and if you want to work out which band is yours, the first conversation is free.

Related questions.

Why can two quotes for the same website be so far apart?
Because they usually do not describe the same job. A €500 quote and a €3,000 quote for 'a website' differ on everything you cannot see: who writes the copy, who optimises it for Google, what happens after launch, who owns the site in the end. Before you compare the numbers, compare what they include.
Is a cheap website always a bad deal?
No: for some businesses a simple, inexpensive site is the right call, and we say so when that is the case. It becomes a bad deal when the low price hides inflated recurring costs, a site that is not yours, or a template that is identical to a hundred others.
Why does Drop Promotion publish its prices?
Because it saves everyone time: if our bands do not fit your budget you know straight away, and if they do you come to the first meeting already oriented. You will find them on the What it costs page.

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